(Last Updated: 03/22/2024)
This Privacy Policy describes how The Water Street Collective, LLC (“we”, “our” or “us”) collects, uses, discloses or otherwise processes personal information in connection with your interactions with us online on the websites that link to this Privacy Policy (collectively, the “Site”) and your interactions with us in person, by mail, email, telephone, text message, mobile app. By interacting with us and sharing information about yourself or others, you agree that the information you share will be handled in accordance with this Privacy Policy, as amended.
Geographic Restrictions. The Site operated, in whole or in part, from the United States. Personal information may be accessed by us or transferred to us in the United States or to our affiliates, business partners, or service providers elsewhere in the world. By using the Site, or transmitting information to us, regardless of where you live in the world, you consent to have any personal information you provide to us transferred to, processed, and stored in the United States or elsewhere in the world, and you authorize us to use and collect your personal information in accordance with this Privacy Policy. We will undertake reasonable steps to protect the privacy and security of personal information according to this Privacy Policy regardless of where it is processed or stored, although we cannot guarantee against illegal access to it and we disclaim liability for such illegal access.
We collect information for a variety of business purposes, such as to provide the services you request (e.g., to provide ecommerce offerings, to process and fulfill your product orders or to answer your customer services questions), to tailor our communications about our products and brand to you, and for consumer research and/or other business purposes.
We collect information about you in many ways, including directly from you, your devices and your interactions with us, and automatically via technologies on the Site (according to your preferences). We may also receive information about you from service providers that provide services for us, as well as from service providers to whom you have provided information.
Personal Information. “Personal information” is data that can be used to uniquely identify or contact an individual, such as your name, telephone number, mailing address, billing address or email address. There are several ways in which you may explicitly and intentionally provide us with, and consent to our collection of, personal information, including:
Examples of Information That You May Provide:
Subscribing to Our News and Alerts. When you subscribe to our email list, we collect, and associate with your account, information like your name, phone number and email address.
Updating Your Account. You can update certain personal information associated with your account by logging into your account. In addition, we may periodically ask you to confirm or update your email or mailing address, or information regarding product and brand preferences, among other things.
Completing our Surveys or Quizzes. If you complete one of our surveys or quizzes, then you may provide us certain information for us to understand your goals and needs. We may provide product recommendations based on your results and use the information you provide for the other purposes outlined in this Privacy Policy.
Completing a “Contact” Form. If you complete a “contact” request, then you may provide certain information about your request and contact information for us to respond to your request.
Initiating a “Chat with Us” Request. If we offer a chat feature, then any information you provide by interacting with this feature may be processed by us or our service providers to answer your questions and provide you with information you are requesting.
Submitting Content to Us. When you use the Sitewe may store, process and transmit content you share or review (including things like your comments on message boards and photos you upload) and information related to them (for example, location tags in photos). This will make it easy for you to do things like share items/materials, post messages, and respond to offers and other information from us.
Making a Purchase from Us, or Using One of Our Promotional Offers. You may submit your payment information if you place an order with us. The information is collected and validated by a third-party payment processor and is not shared with use. Payment information is used only to process your order. We may also collect your billing address, your mailing address (if different from your billing address), your contact information to contact you about your order (such as your email address or mobile number to send you information about the status of your order). In addition, we may collect information regarding your use of promotions or offers we may offer for use at retail or on the Site.
Examples of Information That May Be Collected Automatically:
Location Information. Your devices may transmit general location information (e.g., region, city and state) to us. This allows us to provide you with content and offers that may be relevant to you based on your location, such as helping you find a retailer of one of our products near you, offers, coupons, and promotions that are available in your area.
Traffic Data. Whenever you visit or interact with the Site, we (as well as our service providers) may use assorted technologies that automatically or passively collect information about how it is accessed and used by you. We refer to this information as traffic data. Traffic data may include, but is not limited to, your IP address, device type used to access the websites (i.e., computer or mobile device), unique number assigned to identify such device, application version, click path taken through the websites and your use of features or applications on the websites. Technologies we use to collect traffic data, include, but are not limited to, cookies and beacons.
Cookies. We may use cookies on the Site from time to time, to gather and store information about your preferences, perform analytics and generally customize your browsing experience. A cookie is a piece of information that allows our system to identify and interact more effectively with your browser. They are used to improve the efficiency of the Site, as well as to provide website usage information to the website owner, and personalized and targeted advertising. Other similar files such as pixels and beacons work in the same way and we use the word “cookie” to refer to all technologies that collect information in this way. Cookies can also be used in emails you receive to help understand your level of engagement with them. Cookies can be “first party” (which are set by us) or “third party” (which are placed on your device by another website when you use the Site).
Please refer to your browser’s help menu for more information on how to manage your cookie settings on your browser and visit our cookie consent management center by clicking “Do Not Sell or Share My Personal Information”. Some browsers have a Do Not Track (“DNT”) feature that lets you tell websites that you do not want to have your online activities tracked. When you choose to turn on the DNT setting in your browser, your browser sends a special signal to websites, analytics companies, ad networks, plug in providers, and other web services you encounter while browsing to stop tracking your activity via Cookies or other tracking technologies. While we continue to evaluate this evolving technology, our Site does not currently respond to browser-based DNT signals. For information regarding DNT and how to enable this setting, if available, on your devices please see https://allaboutdnt.com.
If you disable or opt out of receiving cookies, some features and services on the Site may not work as intended and you may not have access to all of the services and features, we may offer.
Why Do We Use Cookies?
The Site uses cookies to distinguish you from other users of the Site in order to help us improve our experience when you browse the Site. For example, cookies help us to:
Maintain the continuity of your browsing session;
Remember your details and preferences for when you return to the Site; and
Tailor content you see on the Site to your interests.
We do not use cookies to get information from your computer that was not originally sent in a cookie.
What Cookies Do We Use?
We use the following types of cookies on the Site:
Strictly Necessary
These cookies are necessary for the website to function. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of our site may not then work.
Performance and Analytics
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Functional
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting
These are cookies that may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. This may impact the content and messages you see on other websites you visit.
Social Media Cookies
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.
Beacons. Web beacons (also known as spotlight tags, Internet tags, pixel tags and clear GIFs) are transparent images that may appear on the Site, in our emails, or elsewhere. Web beacons may collect information about your interactions with the Site and our emails, including the pages you view, the emails you open, the features you use, the links you click and other actions you take in connection with the Site or emails from us in order to deliver content that may be of the most interest to you and to improve the Site, our services, and our products.
Analytics and Interest-Based Advertising Choices. We use or allow third parties and service providers to use tracking technologies (e.g., cookies, web beacons or similar technologies) to collect information about your browsing activities, which may include Personal information, so that online advertisers can serve you personalized or targeted advertising that better reflects your interests (“Interest-Based Ads”) and so we can better understand how people use the Site. You may receive ads based on Personal Information obtained from your activities across websites not affiliated with us. You can learn more about ad serving companies and the options available to limit their collection and use of your Personal Information by visiting Network Advertising Initiative’s website at https://optout.networkadvertising.org/?c=1. You can opt out of receiving ads based on Personal Information obtained from your activities across websites not affiliated with us via the Digital Advertising Alliance at https://optout.aboutads.info/?c=2&lang=EN. You can learn about your options to opt out of mobile app tracking by certain advertising networks through your device settings and by resetting the advertiser ID on your Apple or Android mobile device. Opting out of advertising networks services does not mean that you will not receive advertising while using the Site or on other websites. Opting out of advertising network services also will not prevent the receipt of Interest-Based Ads from third parties that do not participate in these opt-out programs. Your opt out will exclude you from interest-based advertising conducted through participating networks, as provided by their policies and choice mechanisms. If you opt out, you may still see ads, but they will not be personalized or targeted based on your online activity. If you delete or clear your cookies, you may also delete your opt out preferences.
Our Affiliates. We may share and disclose information among our businesses, including employees, agents and affiliates of our businesses, to facilitate our business purposes.
Our Service Providers. We may share your information with non-affiliated businesses that perform services for us and to help us provide the Site and its offerings to you. For example, among other things, we may use service providers to ship the products you order directly to you, to host the Site, to maintain our customer database, to correct technical problems and malfunctions on the Site and to help us provide, improve, protect, and promote the Site, brands, products or services, such as service providers that administer our sweepstakes, contests and other promotional events.
Third Parties. We may share certain information with third-party advertising partners.
Certain Mobile Carriers. If you request services via a mobile device, your request will be transmitted via your mobile carrier’s network and your carrier may have access to it. Consult your carrier’s privacy policy for additional information.
Other Consumers. When you register for the Site you may be asked to create a username. Your user name, alias, avatar, location, city and state of residence may be shared with other consumers that access the Site, depending on your preferences and how you use the Site. Moreover, when logged into the Site, your on-line presence within the Site may be disclosed, including if you make submissions or post comments, and we or other consumers on the marketing list who access the Site may be able to comment on submissions or comments you choose to share. Certain features (such as message boards) may let you make additional information available to us or other consumers on the marketing list who access the Site. To further protect your privacy, we encourage you not to post or otherwise disclose on the Site your phone number, physical address, e-mail address, or other personally-identifying or sensitive information.
Other Third Parties. We may also share your information with non-affiliated third parties, including, for example: (1) if we believe that there has been a violation of our policies regarding the Site; (2) if we believe that someone may be causing injury to our rights or property, or those of anyone else; (3) to respond to judicial process or to provide information to law enforcement or other governmental agencies; (4) otherwise as required by law; or (5) in the event of a liquidation, reorganization, merger, consolidation, change of control, asset or stock acquisition/disposition or other corporate combination.
We use reasonable precautions, including, but not limited to, technical, administrative, and physical procedures, to protect personal information from loss, misuse, or alteration. Although guaranteed security does not exist on the Internet or offline, we make commercially reasonable efforts to handle such information consistent with this Privacy Policy and applicable laws. Due to the design of the Internet and other factors outside our control, we cannot guarantee that communications between you and our servers will be free from unauthorized access by third parties. Therefore, your use of the Site, social media and other platforms and sharing of your personal information with us is at your own risk.
Unsubscribe. If at any time you wish to be removed from our marketing list, you can contact click the “Unsubscribe” at the bottom of any marketing emails you receive from us or by calling (972) 978-7933to speak with a customer service representative.
Your option not to receive promotional and marketing material will not preclude us from corresponding with you, by email or otherwise, regarding your existing or past business relationships with us (e.g., any purchase of our products or use of our services, or responses to requests for information you pose to us either through use of the Site or by other means), will not preclude us from accessing and viewing your personal information in the course of maintaining and improving the Site and our services, and may nonetheless be subject to dissemination to the entities identified above in the section of this Privacy Policy entitled “Who We May Share Information With.”
Do Not Track Requests & Third-Party Tracking. Unless your browser settings are configured to make your online activities and publicly available information about your online activities (such as traffic data described above) invisible to usage analytics tools, your online activities within a brand website are not omitted from usage analytics to the extent your browser only sends us a “do not track” message and does not otherwise screen you from tracking without any action on our part. Third-parties, other than our service providers (such as the Site website analytics provider), do not have authorization from us to track which websites you visited prior to and after visiting the Site. That said, we cannot control all third-party tracking and there may be some third-party tracking over time and across third-party websites that occurs without our knowledge or consent.
Making Changes to Your Personal Information. You can update certain personal information associated with your account (such as mailing and email address) by logging into your account or by calling (972) 978-7933 to speak with a customer service representative.
How You Can Protect Your Privacy When Using the Site. You understand that personal information that you post in any public areas of the Site or social media channels can be read, collected, or used by other users of the Site, and could be used to send you unsolicited messages. You are encouraged to exercise caution when posting personal information about yourself in public areas.
How You Can Protect Yourself Against Identity Theft. If you would like to learn more about protecting against identity theft, you can visit the FTC's website for more information on how to avoid identity theft at: https://www.consumer.ftc.gov/features/feature-0014-identity-theft.
From time to time, we may provide information about or links to unaffiliated third-party websites. Those websites operate independently from us and may have their own privacy statements in place which we recommend you review if you visit any linked websites. To the extent any such third-party websites you visit are not owned and operated by us, we are not responsible for their content or any use of those websites. The ability to access information of third parties from the Site, or links to other websites or locations, is for your convenience and does not signify our endorsement of such third parties, their services, other websites, products, services, locations or other content.
If you are a California resident, you have the right, pursuant to Section 1798.83 of the California Civil Code, to receive once a year, free of charge: (1) information identifying each third-party company to whom we may have disclosed, within the past year, personal information pertaining to you for that company’s direct marketing purposes; and (2) a description of the categories of personal information disclosed to that third-party company in the immediately preceding calendar year. If you are a California resident and would like to make this request, you may do so by calling us at (972) 978-7933.
If you are a resident of a state that has enacted a comprehensive consumer privacy law (each, an “eligible resident”), you have certain rights, pursuant to the consumer privacy laws of your state of residence. These state law privacy rights may only apply in certain circumstances and are subject to certain exemptions. Please see the table below for a summary of your rights. You can exercise these rights using the contact details below.
Right to Know
or Access
As an eligible resident, you have the right to request that we disclose what categories of personal information we collect, use, disclose and/or sell; the categories of sources from which the personal information is collected; the business or commercial purpose for collecting, selling, or sharing personal information; the categories of third parties to whom we disclose, share or sell information; and specific pieces of personal information we have collected about you; and you have the right to confirm if we are processing your personal information and access your personal information. To enable us to fulfill that request, we will need to verify your identity. We may ask for certain information to verify the request in accordance with applicable law. If we use a service provider for such verification, then that service provider will not retain such information provided for verification purposes.
Right to Data
Portability
As an eligible resident, you have the right obtain the personal information you request in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the information to another entity without hindrance. To enable us to fulfill that request, we will need to verify your identity. We may ask for certain information to verify the request in accordance with applicable law. If we use a service provider for such verification, then that service provider will not retain such information provided for verification purposes.
Right to Correct
As an eligible resident, you have the right to request that we correct your inaccurate personal information collected or maintained by us. To enable us to fulfill that request, we will need to verify your identity. We may ask for certain information to verify the request in accordance with applicable law. If we use a service provider for such verification, then that service provider will not retain such information provided for verification purposes.
Right to Request Deletion
As an eligible resident, you have the right to request the deletion of your personal information collected or maintained by us. To enable us to fulfill that request, we will need to verify your identity. We may ask for certain information to verify the request in accordance with applicable law. If we use a service provider for such verification, then that service provider will not retain such information provided for verification purposes.
Right to Opt Out of Sale or Sharing or Targeted Advertising
You may exercise this right by visiting Do Not Sell or Share My Personal Information and toggling off Targeting and Social Media Cookies.
Additionally, certain browsers may allow you to opt- out of sale or sharing on all websites accessed through that browser. Where required by law, we will honor browser-based opt-out settings out settings.
Right to Non-Discrimination
As an eligible resident, you have the right not to receive discriminatory treatment by us for the exercise of any of your privacy rights.
How To Exercise Your State Privacy Rights; Authorized Agents
If you are an eligible resident and would like to submit a verifiable consumer request, you can do so by emailing info.us@ryde.com with the subject line “Privacy Request”, by calling us at (972) 978-7933. We may ask for certain information to verify a request in accordance with applicable law.
As an eligible resident, you can designate an authorized agent to make a request on your behalf; such authorized agent should use the same method to exercise rights on your behalf. We may require that you provide the authorized agent written permission to submit a request on your behalf and that the authorized agent verifies their own identity directly with us.
Contact Us for More Information
If you have questions about this Privacy Policy, including anything in this section about Your State Law Privacy Rights, please contact via phone at (972) 978-7933 or via email at info.us@ryde.com .
In certain circumstances, we may decline a request to exercise the rights described above. If your request is denied, we will provide an explanation for the denial and instructions on how you may appeal a denied request. You may appeal a denied request by contacting us via the methods provided in the table above.
In circumstances where we are processing your personal information based on your consent, you have a right to revoke such consent. You may make this request by contacting us via the methods provided in the table above.
In certain circumstances, you have a right to request information about specific third parties with whom we share personal information. You may make this request by contacting us via the methods provided in the table above.
Information We May Collect, Sources of Information, How We Use It, How We May Disclose It
In addition to the information provided in the sections above titled “WHY WE COLLECT,” “WHAT WE COLLECT,” and “WHO WE MAY SHARE YOUR INFORMATION WITH,” we provide certain information about the categories of information we collect, sources of information, how we use it, and how we may disclose it in this section.
As described further in the “WHO WE MAY SHARE INFORMATION WITH” section of the Privacy Policy, we share personal information listed below internally with our affiliates and with our service providers and contractors that help us operate our websites and business. We may also share your personal information if we are subject to certain corporate transactions or reorganizations; as needed to comply with law or to protect our rights or the rights and safety of others; or for purposes otherwise disclosed or for which you have consented.
In the last 12 months, we have collected each of the categories of personal information noted in the table below and disclosed it, for a business purpose, to the categories of recipients listed below.
We do not sell your personal information for money, but we may “sell” or share for cross-contextual behavioral advertising these categories of personal information: identifiers, commercial information, Internet activity; and we may “sell or share that information with advertising / marketing / media partners and social networks and data analytics providers.
Category of personal information
Sources of personal information
Business or commercial purpose for which it was collected
Categories of third parties with whom the business shares personal information for a business or commercial purpose
Identifiers (such as name, email address, mailing address, and online identifiers)
Directly from you; via our service providers
For our operational purposes; performing services on behalf of the business including verifying information and providing analytic services; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes
Service providers such as payment processor, customer relationship management provider, fulfillment partners, general marketing provider; affiliates; law enforcement; successor entity; regulatory bodies; government authorities/agencies
Categories of personal information outlined in Section 1798.80(e)
Service providers such as payment processor, customer relationship management provider, general marketing provider; affiliates; law enforcement; successor entity; regulatory bodies; government authorities/agencies
Protected classification characteristics under California or US law, including age
Service providers such as customer relationship management provider, general marketing provider; affiliates; law enforcement; successor entity; regulatory bodies; government authorities/agencies
Sensory information (such as audio, electronic, visual, thermal, olfactory, call recordings or similar information)
Service providers such as payment processor, customer relationship management provider, customer support vendor, general marketing provider; affiliates; law enforcement; successor entity; regulatory bodies; government authorities/agencies
Commercial information, including products or services purchases, obtained, or considered, or other purchasing or consuming histories or tendencies
Internet or other electronic network activity (such as browsing history, browser type and version, search history, and other information regarding a user’s interaction with an internet website, including screen resolution, monitor color depth, operating system, JavaScript version, connection speed, device type used to access the Site (i.e., computer or mobile device), application version, click path taken through the Site, and other publicly available information)
For our operational purposes; performing services on behalf of the business including providing analytic services; auditing compliance with relevant standards; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; commercial purposes
Service provider such as website analytics providers, customer relationship management provider; affiliates; law enforcement; successor entity; regulatory bodies; government authorities/agencies
Geolocation data (such as estimated based on your IP address)
For our operational purposes; performing services on behalf of the business including providing analytic services; commercial purposes
Service providers such as customer relationship management provider; general marketing provider; affiliates; law enforcement; successor entity; regulatory bodies; government authorities/agencies
Inferences drawn from any personal information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, behavior and attitudes
Derived from information we received directly from you and via our service providers
For our operational purposes; performing services including maintaining or servicing accounts and providing advertising or marketing services and providing analytic services; commercial purposes
Sensitive personal information: see next table
We will only process your sensitive personal information in accordance with applicable law, such as obtaining your consent prior to processing. In the last 12 months, we have collected each of the categories of sensitive personal information noted in the table below and disclosed it, for a business purpose, to the categories of recipients listed below. We do not use or disclose Sensitive Personal Information outside of the permitted purposes set forth under Section 7027(m) of the California Consumer Privacy Act Regulations; we do not “sell” or share this information for cross-context behavioral advertising.
Category of sensitive personal information
Sources of sensitive personal information
Account credentials allowing access to an account
Service providers such as customer relationship management provider; affiliates; law enforcement; successor entity; regulatory bodies; government authorities/agencies
Health-related information in connection with an adverse event report
For our operational purposes; performing services on behalf of the business; detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity; compliance with law
From time to time, we may offer you certain financial incentives permitted by law (such as coupons, samples, and loyalty programs) in exchange for the collection, retention, or use of certain personal information about you. Each financial incentive related to the collection and use of personal information is based upon our reasonable, good-faith determination of the estimated value of such information to our business. When necessary, we will provide information about the specific terms of the financial incentive, such as the type of personal information required to be disclosed, retained or sold in exchange for the benefit you may receive, and instructions on how to opt in or opt out, on the webpage or form where the financial incentive is made available.
We do not “sell” or “share” for targeted or cross-context behavioral advertising personal information of consumers we know to be less than 16 years of age unless we receive affirmative authorization from the child who is between 13 and 16 years of age, or the parent or guardian of a child less than 13 years of age. The parent or the child who has opted into personal information sales or sharing may opt out of future sales at any time. If a parent, guardian or child has provided affirmative authorization, they may opt out of future processing at any time by contacting us.
If you would like to print a copy of this Privacy Policy, please select the “Print” button in your web browser.
We will retain your personal information for as long as is necessary for purposes for which it was collected. The precise period will depend on the reason why it was collected. Those periods are also based on the requirements of applicable data protection laws, applicable legal and regulatory requirements, and periods relating to the commencement of legal actions.
We reserve the right to change our Privacy Policy without prior notice to you. We will update this page when we do so. You should check our Privacy Policy frequently on the Site to see recent changes. Use of the Site following such changes constitutes your acceptance of the revised Privacy Policy then in effect.
Should you have any other questions about our Privacy Policy, please contact us at (972) 978-7933 or info.us@ryde.com .
